Responsible Marketing Policy

1. Purpose of This Policy

Suit Partners works with affiliates and commercial partners across multiple brands. We expect all marketing activity carried out through our network to be accurate, responsible and compliant with applicable laws, regulations and brand requirements.

This Policy applies to all approved partners, websites, channels, campaigns, advertisements, social-media accounts, communities, paid media and other traffic sources used to promote participating brands.

2. Partner Responsibility

Each partner is responsible for ensuring that its own marketing complies with the laws, regulations, advertising standards, platform rules and licensing requirements applicable to the markets in which it operates.

Approval by Suit Partners does not remove or replace the partner's own legal or regulatory responsibilities.

3. Age Restrictions

Partners must not deliberately target, advertise to or encourage participation by anyone under the age of 18.

Where a jurisdiction imposes a higher legal gambling age, partners must comply with that higher age requirement.

Partners must not:

• Direct gambling marketing toward minors.
• Use child-oriented themes or messaging designed to appeal primarily to minors.
• Place gambling promotions in channels or environments primarily intended for minors.
• Suggest that gambling is an appropriate activity for underage users.

4. Restricted Jurisdictions

Partners must not intentionally promote a participating brand in a jurisdiction where that brand, product, campaign or form of gambling promotion is prohibited or restricted.

Each brand may maintain its own geographic restrictions. Partners are responsible for following the restrictions communicated for the relevant campaign.

Where there is uncertainty about whether a market is permitted, the partner should request confirmation from Suit Partners before launching the promotion.

5. Accurate Advertising

All advertising must be clear, accurate and not misleading.

Partners must not:

• Make false or exaggerated claims about a brand or product.
• Present outdated promotions as currently available.
• Advertise bonuses, rewards or offers that have not been approved.
• Hide material eligibility conditions.
• Misrepresent wagering requirements, limits or promotional conditions.
• Misrepresent withdrawal, verification or payment requirements.
• Present assumptions or personal opinions as official brand statements.

Where an offer has important conditions, partners should present those conditions clearly and prominently enough for users to understand the offer before acting on it.

6. No Guaranteed Winnings or Profit Claims

Partners must not suggest that gambling provides guaranteed income, guaranteed winnings, financial security or a reliable way to make money.

Prohibited claims include statements or implications such as:

• Guaranteed profit.
• Risk-free gambling.
• Guaranteed returns.
• Guaranteed winning strategies.
• Gambling as a replacement for employment or regular income.

Marketing must reflect that gambling involves financial risk and that outcomes are not guaranteed.

7. Responsible Gambling Messaging

Partners must not encourage reckless, excessive or irresponsible gambling behaviour.

Marketing must not:

• Encourage users to chase losses.
• Suggest that larger or more frequent gambling is inherently better.
• Pressure users to gamble beyond their means.
• Present gambling as a solution to financial problems.
• Exploit financial hardship or personal vulnerability.
• Suggest that gambling improves social status, attractiveness or personal worth.

Where required by applicable rules or by an individual brand, partners must display responsible gambling information, age notices, warnings or support links.

8. Bonus and Promotional Advertising

Partners may only promote bonuses, cashback, free spins, reward programs or other offers that have been approved and are currently available.

Partners must not remove, conceal or materially misrepresent important terms attached to a promotion.

Where relevant, marketing should clearly communicate material conditions such as:

• Eligibility requirements.
• Minimum deposits.
• Wagering requirements.
• Maximum bonus or reward amounts.
• Expiry conditions.
• Game or product restrictions.
• Geographic restrictions.

9. Brand Assets and Creative Materials

Partners should use approved logos, banners, brand names, promotional materials and other creative assets where provided.

Partners must not alter brand materials in a way that creates a misleading impression or changes the meaning of an offer.

Partners must not present themselves as an official operator, employee, representative or legal entity of Suit Partners or a participating brand unless expressly authorised.

10. Trademark Usage

Partners may not misuse Suit Partners trademarks or trademarks belonging to participating brands.

Unless specifically authorised, partners must not:

• Register domains confusingly similar to a participating brand.
• Create fake official-looking websites or profiles.
• Use brand names in a misleading way.
• Bid on restricted brand terms in paid search campaigns.
• Impersonate a brand on social media or other platforms.

Individual brands may impose additional restrictions relating to trademarks, domains, search advertising or social-media naming.

11. Paid Search and Media Buying

Paid search, display advertising, native advertising, paid social and other media buying may be subject to campaign-specific approval.

Partners must comply with the advertising policies of the relevant platform and must not use deceptive landing pages, cloaking or other methods intended to bypass platform or regulatory restrictions.

Brand bidding or bidding on protected trademark terms is prohibited unless specifically approved in writing.

12. SEO and Content Marketing

Partners using SEO, editorial content, comparison sites, reviews or informational websites must ensure that content is not intentionally misleading.

Reviews, ratings, comparisons and promotional claims should reflect the partner's actual methodology or assessment and should not falsely present paid placements as independent editorial conclusions where disclosure is legally required.

Partners are responsible for making appropriate affiliate, advertising or sponsorship disclosures where required.

13. Influencer and Social-Media Marketing

Influencers, streamers and social-media partners must comply with the advertising and disclosure rules applicable to the platforms and jurisdictions in which they operate.

Where required, paid or incentivised relationships must be disclosed clearly and in a way that is reasonably visible to the audience.

Partners must not use fake engagement, fabricated testimonials or misleading social proof to promote participating brands.

14. Email, Messaging and Direct Marketing

Partners must not use unlawful spam, unsolicited messages or improperly obtained contact lists to promote Suit Partners brands.

Where consent or another lawful basis is required for direct marketing, partners are responsible for obtaining and maintaining the necessary permission.

Partners must honour unsubscribe or opt-out requirements where applicable.

15. Prohibited Traffic Sources

Suit Partners does not accept traffic generated through fraudulent, deceptive or unlawful methods.

Prohibited practices include:

• Bot or automated traffic.
• Fake registrations or fabricated deposits.
• Forced redirects without legitimate user intent.
• Cookie stuffing.
• Hidden tracking techniques.
• Malware or malicious advertising.
• Traffic generated through impersonation.
• Fraudulent incentives designed primarily to create commission.
• Misrepresentation of the real traffic source.
• Any illegal traffic-generation method.

16. Incentivised Traffic

Incentivised traffic may only be used where it has been expressly approved for the relevant brand or campaign.

Partners must not offer users undisclosed payments, rebates, rewards or other incentives solely to generate registrations, deposits or qualifying activity where such incentives have not been authorised.

17. Self-Referrals and Artificial Activity

Partners must not create accounts, deposits, player activity or referrals primarily for the purpose of generating their own commission.

Coordinated activity designed to manufacture CPA events, Revenue Share or other partner rewards may be treated as fraud.

18. Traffic Source Transparency

Partners must provide accurate information about their traffic sources where requested.

Suit Partners may request additional details regarding websites, domains, advertising accounts, social channels, media sources or promotional methods used in connection with a campaign.

Materially misrepresenting the source or nature of traffic may result in suspension, withholding of commissions or termination.

19. Affiliate Disclosures

Partners are responsible for disclosing affiliate, commercial or sponsored relationships where required by applicable advertising or consumer-protection rules.

Disclosures should be clear, reasonably prominent and understandable to the intended audience.

20. Privacy and Personal Data

Partners must comply with applicable privacy and data-protection laws when collecting, processing or transferring personal information.

Partners must not provide personal player information to Suit Partners unless they are authorised to do so and the transfer is necessary for an approved business purpose.

For information about how Suit Partners handles personal information, see our Privacy Policy.

21. Monitoring and Compliance Reviews

Suit Partners may review partner websites, advertisements, social-media activity, traffic sources, campaign materials and other promotional activity connected to our network.

We may request changes, supporting information or removal of marketing material where we believe it may breach this Policy, applicable law, brand requirements or advertising standards.

22. Suspension and Corrective Action

Where a potential breach is identified, Suit Partners may require the partner to correct or remove the relevant content within a specified period.

Depending on the nature and seriousness of the issue, Suit Partners may also:

• Pause a campaign.
• Restrict access to a brand.
• Withhold affected commissions during a review.
• Request additional traffic information.
• Suspend the partner account.
• Terminate the commercial relationship.

23. Serious Breaches

Immediate suspension or termination may occur where there is evidence of serious misconduct, including:

• Fraud.
• Marketing to minors.
• Illegal advertising.
• Deliberate targeting of prohibited jurisdictions.
• Brand impersonation.
• Malware or malicious traffic.
• Deliberate manipulation of tracking or attribution.
• Repeated failure to correct compliance violations.

24. Brand-Specific Rules

Individual participating brands may impose additional marketing standards or campaign restrictions.

These may include rules relating to geographic targeting, keywords, bonuses, creative materials, paid advertising, influencer activity, responsible gambling messaging or specific traffic sources.

Where brand-specific rules are stricter than this Policy, the stricter requirement applies to the relevant campaign.

25. Changes to This Policy

Suit Partners may update this Responsible Marketing Policy when advertising standards, regulatory requirements, campaign structures, brand policies or our operating practices change.

The current version will display its effective date on this page.

Previous versions may remain available for reference where appropriate.

26. Contact

If you are unsure whether a planned campaign, traffic source or marketing method is permitted, contact Suit Partners before launching it.

For responsible marketing or compliance questions, contact:

[email protected]

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